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Three magic weapons of baby wipes sales growth

Date: 2019-11-04
Views: 115

Three magic weapons of baby wipes sales growth

Technavio's latest Market Research Report on the global Baby Wipes Market analyzes the market expectations for 2017-2021 and the most important trends affecting the market outlook. Technavio defines these new trends as 'factors that could have a significant impact on the market and contribute to its growth or decline.'.

One of the key factors leading to the growth of the global baby wipes market is the introduction of a wide range of products by manufacturers. Because baby's skin is delicate, the products to be used on the skin must come from safe and healthy sources, and the products must go through strict quality inspection. Therefore, in addition to being biodegradable and soft on the skin, suppliers should focus on new products that are chlorine free or alcohol free.

According to the analysis of technavio research analysts, the new factors driving the development of Baby Wipes Market in the world are product innovation, increased investment in R & D and unique marketing strategies adopted by major suppliers.

Product innovation

One of the main trends in the baby wipes market is product innovation. In order to identify potential areas of innovation to meet parents' needs, suppliers are conducting a life cycle assessment of their products. Therefore, the main innovation expectation is environmental protection and sustainable products. There are several factors contributing to this high demand, and parents usually choose harmless, alcohol-free and chemical free baby products.

According to Shikha Kaushik, toy and baby products analyst at technavio, 'according to government regulations and consumer choice, suppliers focus on producing environmentally friendly products. Aisengya SCA sells baby wipes under its flagship brand libero, and earth friendly baby products sells natural and organic products around the world. Its gentle Aloe Vera mild Aloe Vera wipes are made from natural organic materials, contain no artificial flavors, and are 100% biodegradable. '

Increase of R & D investment

The development trend of baby wipes market is that the R & D investment of major manufacturers has increased. With the rapid development of technology and increasing consumer preferences, major players in the market are providing innovative baby wipes. In addition to equipment suppliers bringing quality products, R & D investment helps them plan their strategies and make their products stand out in the market.

'In order to introduce improved personal care products, wipes and non-woven materials, Kimberley is constantly investing in research and development. P & G believes that R & D spending helps the company develop new technologies to meet the needs of consumers. 'Said Kaushik.

Key suppliers adopt unique marketing strategies

There are several large and diversified manufacturers competing for market share in the global baby wipes market. In order to gain market dominance and attract consumers, each participant adopts different strategies. Pampers, a brand owned by P & G, has baby wipes, which are famous for their innovation and strong relationship with customers. Curious about its flagship brand Huggies, Kimberly Clark's baby wipes have a strong sales network that helps to sell their products effectively.



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