Source: China Industrial Textiles Association On the afternoon of September 5, the 7th China International Nonwovens conference parallel Conference - 'development and consumption upgrading of wiping industry' sub forum, sponsored by China Industrial Textiles Association, American nonwovens Association, China Council for the promotion of international trade textile industry branch and Frankfurt Exhibition (Hong Kong) Co., Ltd., was held in the N2 Museum technical exchange area.

Changjiang manxia, former Secretary of the living paper professional committee of China Paper Association, made a report on 'China wiping market from a global perspective'. She said that the global disposable health products grew at an average annual rate of 5%, and the retail sales reached US $95.3 billion in 2017, mainly including baby diapers, female health products, adult incontinence products and wipes. Among them, wipes reached US $9.5 billion. In the future, personal wipes for infants will continue to dominate. Developed markets will grow slowly on the original basis, and developing markets will achieve rapid growth.

At present, the relevant laws and regulations in China's wipes market need to be improved, and more attention will be paid to the application of environmental protection, green and functional, and technological innovation. In addition, the export of wipes is far greater than the import, and there is still a large development space for the future domestic wipes market.

Professor Si Xiangyu from the school of textile, Donghua University introduced the topic of 'technological innovation and application of nonwoven wiping materials'. He introduced the processing technology, classification method, application classification and the general situation of the global wipes market. He pointed out that North America and Western Europe can and are willing to pay for the convenience, time saving, ease of use and other features of nonwoven wipes, while emerging markets are more interested in convenience and disposable hygiene, and more price sensitive. Developed areas such as North America and Western Europe are still the main market for wipes, and China will maintain a rapid growth momentum in the future.

At the meeting, he introduced the technological characteristics of carding and netting process, dry needling process, spunlace process, air flow netting process, wet netting spunlace, as well as the technologies and materials of two-component spunbond nonwovens and two-component spunbond spunlace.

Sun Yan, an associate researcher at the Institute of psychology of the Chinese Academy of Sciences, shared the title of the Enlightenment of psychology on marketing. He pointed out that psychology can help enterprises to better understand consumer behavior, understand consumers' hearts, create better consumer experience for consumers, and also bring higher economic benefits for enterprises to achieve win-win results. He analyzed the influence of psychology on marketing from four aspects: packaging marketing, brand marketing, sensory marketing and marketing methods.